DMCI HOMES, the property arm of recorded DMCI Holdings, Inc., is now introducing a new sub-brand that will cater to students and young professionals via a new project on Taft Ave.

DMCI Homes has stated that it’s launching DMCI Homes Ascend, which will comprise units situated near universities and business centers and will possess commercial places, co-working spaces and suitable facilities.

That is actually the second sub-brand to be formed from DMCI Homes, following DMCI Homes Exclusive, that premiered in 2016 for the luxury market.

“With DMCI Homes Ascend, we hope to offer excellent living spaces which better fit the needs of young working professionals and learners, especially with the evolving lifestyle caused by the pandemic,” DMCI Homes President Alfredo R. Austria stated.

The firm will launch its initial property before the end of the year, and this will feature a mix of studio, one-bedroom and midsize units.

This will be located at Malate, Manila near College of St. Benilde and De La Salle University. DMCI Homes said the place is suited for the brand it is vying for since it links Manila, Pasay and Makati–cities with business hubs.

“Our clients can be assured DMCI Homes Ascend will take the same new DMCI Homes is famous for–quality workmanship and value-for-money homes,” Mr. Austria said.

DMCI Homes said in August it was seeking to launch two to three brand new properties before the close of the year due to encouraging earnings despite the coronavirus pandemic.

The company gained P38 million in earnings during the first session down 97% year on year, due to lower earnings recognition from delayed building accomplishments.

The income of DMCI Holdings, including interests in real property, mining, construction, water and power, dropped 69% to P2 billion during the six-month interval.

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