Emperador will see the brandy company grow in the USA next year

LIQUOR Maker Emperador, Inc. continues to develop its brandy brands in North and South America in 2021, facing the risks of the coronavirus pandemic of 2019 (COVID-19).

In a press release on Tuesday, Andrew L. Tan-led said that the amount of its Don Pedro and Presidente goods in the United States (US had risen in the last five months in the middle of the pandemic.

“Don Pedro reported double-digit volume growth, especially in Nevada, New Jersey, and Illinois, while Presidente also enjoys rapid growth in Arizona, New Mexico, and Oklahoma,” the company said.

“Both brandy brands are part of the portfolio of Casa Pedro Domecq in Mexico, which is now part of the Spanish Emperador Company and actually dominates 57% of the Mexican brandy industry,” he said.

Grupo Emperador Spain Chief Executive Officer Juan Cort├Ęs Vilardell said that in addition to Don Pedro and Presidente, the firm also distributed its imported brandies, such as Fundador and Emperador, in the United States.

“I see brighter opportunities for our brandy company to expand more in the United States in 2021. From January to September of this year, we have already raised our Fundador revenues in the United States by about 23 per cent and this is a very good signal to us,” Mr. Vilardell said.

Meanwhile the firm said that Brandy Domecq has already gained 91 percent of the brandy market share in Colombia.

“As in Mexico, where we’ve dominated brandy market share, we’ve also seen steady growth in Colombia’s brandy market over the last five years,” Vilardell said.

Brandy Domecq’s business penetration in other Latin American countries, such as Peru, Ecuador, Chile, Panama, Aruba and Brazil, has also expanded.

“We remain focused on further expanding our presence across Latin America by also launching our imported brandy products especially the Filipino-made Emperador Brandy, because the taste preference for brandy in this area has been increasing remarkably,” said Mr. Vilardell.

Emperador’s net profits soared 26 percent to P2.5 billion in the Q3 of the year.

From January to September, the business’s net profits rose 11 per cent to P5.9 billion due to good sales of its brandy and whiskey products on foreign markets.


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