JOLLIBEE Foods Corp. (JFC) has started its first shop in Rome, Italy, to expand throughout Europe.

In an announcement on Wednesday, the fast-food chain operator stated it has an existence in Via Ottaviano, a location eight minutes from the Vatican City.

The shop marks the organization’s fourth-largest Jollibee division in Europe, starting about a month later, it started its own Liverpool branch.

JFC currently includes four Jollibee branches at the continent, others situated in Milan, Italy, along with Earl’s Court, London.

“Ever since our introduction in Milanwe noticed there was a massive requirement for Jollibee here in Italy along with also our achievement openings in the UK reveal the allure of Jollibee at different parts of Europe too,” JFC President and CEO Ernesto Tanmantiong stated in the announcement.

The business previously said it plans to start 50 restaurants from Europe in another three to five decades. “We’re eager to deliver Jollibee’s Chickenjoy, additional yummy bestsellers, along with also the Jollibee experience to people as we expand into the area,” explained Mr. Tanmantiong.

“We’re a step nearer to creating Jollibee as well-loved in different nations since it’s back,” added Dennis Flores, JFC president for Europe, Middle East, and Asia.

Jollibee now has over 1,400 stores globally and aims to start 338 more shops in strategic locations. The business is devoting P5.2 billion to capital expenditures annually.

It published an attributable net reduction of P12.99 billion from the first half of 2020, reversing a year’s gain of P2.18 billion because of challenges linked to the coronavirus pandemic.


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