Top 5 Affiliate Marketing Trends to prepare for in 2021 if you hold the title of an affiliate marketer as we speak, congratulations! 2020 must have been a blast. With online sales growing 76% between June 2019 and June 2020, there are only good profits, larger niches, and higher conversions to expect from 2021.
While voice-search optimization and data-driven marketing stayed as the most popular trends consistently for a few years, 2021 is going to see some shifts, as we explore more and more ways of affiliate marketing, and new domains make their place in the marketing space. Here are the most likely affiliate marketing trends of 2021
Video content Publishing and Advertising
- Seasonal Advertising
Those days are gone when marketers were affiliated with the same products and brands until the end of time. Today, as and when there is a shift in seasons, there is also a shift in the products most advertised. Brands and marketers are quick to gauge the changing trends, and quicker to leverage them, thanks to data-tracking tools.
Tools like Google Keywords Planner provide forecasts of how your product will be searched in the online market. The statistic can be a valuable asset for your data-driven marketing.
Native Advertising is where advertising is not done in the traditional banner-ads format, but instead carefully slipped into the content. This will become excessively popular in 2021, as studies show that it is a more effective way of marketing. In fact, with so much exposure to banner ads, users have developed a sort of “banner blindness”.
Meaning our brains are filtering out unnecessary stimuli, leading to a complete disregard towards banners.
3. B2B Advertising
We are now looking to rise in B2B marketing. More and more B2B industries are opening themselves to affiliate marketing. As a result, affiliate marketers are no longer limited to B2C campaigns.
4. Localized Advertising
Localization is no longer just about reaching the local audience. It means reaching their mind. To do so, affiliate marketers are now studying the cultures of their audience, researching what works and what doesn’t, staying up-to-date with their trends, and understanding their lifestyles and priorities.
This leads to a much more curated marketing experience. Your niche is a collective of people from various backgrounds. Each person interacts with your product in a different manner. While to some an organic soap is premium, to others it may be non-standard. How will you advertise your soap to both the groups? While some want to buy your car because it is status-enhancing, others may desire it because of its space and functionality. What is the tone you want to use while advertising?
These are only a few of the many considerations to account for while marketing for a niche.
5. Video Content
Video is a much more effective tool when it comes to advertising. Research done by Wyzowl shows that over 72% of people like to know about their favorite products through videos. Not only is that viewers of the video were much more likely to remember the call-to-action than readers of a blog. Here’s another piece of statistic from the same research: around 84% of customers tend to buy something after they’ve watched a video of the same thing.
That says a lot about the power of videos. But even then, this medium has not entirely been utilized in the past few years. You see some brilliant content on YouTube, with high traffic and good scope for product placement, and yet the video ends without any sort of marketing involved.